The Language of Trust PDF/EPUB ß The Language Epub /



10 thoughts on “The Language of Trust

  1. says:

    Class assigned There is good stuff in here but I feel like I already carry out the good advice so it seemed common sense to me


  2. says:

    25 stars I think if I'd read this book when it first came out in 2010 I might have given it a higher rating But the current climate of Brexit Trump empty Instagram successes where falsehoodsnon nuanced statements somehow seem to be working I'm feeling too worn outTo be clear I still go for honesty regardless I'm just weary seeing good people go relatively unnoticed while loud promisesoversimplification get snapped up


  3. says:

    Overall a good book with useful insights but it’s very obviously written from someone who comes from a certain identity rich white dude All of the principles seem relatively universal but I wish there was commentary on how communication and trust inevitability take on different forms for different minority groups


  4. says:

    A useful ear full Points from experience expressed have changed and inspired much of what I want to think about References during the time of this book have high value helping me reach accomplishing my goals You should read this book


  5. says:

    good book


  6. says:

    Fantastic read for communicating ideasReally amazing read As a salesperson of 20 years trained by the old pros I dislike sales tension and have had to UNLEARN all the crappy closes that erode trust and make my job horrible This is a great stepping stone towards building my business of dedicated service and being a trusted authority Thank you


  7. says:

    Straightforward business book a must read for Marketing Communications professionals Explains clear the language of trust and how to explain ideas for the modern consumer I liked how this book delved into the causes behind skepticism and what words to use to counter thatWith working in the Financial Services industry the examples were very useful


  8. says:

    A pretty decent book I was a bit dissapointed however that the authors apparently still lean toward infuential messaging rather than the flatter offer and acceptdecline communication pattern


  9. says:

    Best business book I've read in 2012 Everyone with communication or marketing accountabilities should read and practice this


  10. says:

    Brilliant book for all marketers Coming from a skeptic I wish all companies communicated like this book prescribes


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The Language of Trust [PDF / EPUB] The Language of Trust What to Say How to Say It Why It Matters If you're trying to sell something whether it's a product a service or an idea you are facing a new era of consumers who listen less and uestion The Language o What to Say How to Say It Why It Matters If you're trying to sell something whether it's a product a service or an idea you are facing a new era of consumers who listen less and uestion The Language of Trust is for anyone who must sell ideas products services or even themselves to a public that just doesn't want to hear it Based on pioneering consumer research The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms You'll learn The Language Epub / what words to use what words to lose and how to structure your message to overcome skepticism and build and keep the trust of your audience.