Advertising as Culture Epub » Advertising as


  • ebook
  • Advertising as Culture
  • Chris Wharton
  • 28 January 2016
  • 9781841507873

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Advertising as Culture[PDF / EPUB] Advertising as Culture This book is about advertising and culture Advertising is a significant aspect of modern societies and plays an important part in economic activity It is a highly visible component of everyday life an This book is about advertising and culture Advertising is a significant aspect of modern societies and plays an important part in economic activity It is a highly visible component of everyday life and increasingly of contemporary culture The book considers culture as a broad Advertising as PDF/EPUB or category of human endeavour and experience It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history sociology politics and political economy for ideas and explanations that can be applied to advertising and culture Indeed the book's contributors are drawn from each of these areas of academic enuiry Their contributions represent strands and tensions in the relationship between different aspects of culture such as fashion art popular music politics and media and the world of advertising The book raises the uestion of how to what effect and with what intensity advertising features as the Advertising Standards Authority the UK's advertising regulator recently put it as a 'common subject' in our cultural lives The book deals with advertising and culture primarily within a British context but in an increasingly globalised world many of its themes and issues are relevant to societies where advertising is a growing presence This book explores the relationship between advertising and culture and this introduction outlines the book's scope content and themes.