Shopping in Ancient Rome Epub â Shopping in Epub /


  • Hardcover
  • 302 pages
  • Shopping in Ancient Rome
  • Claire Holleran
  • English
  • 08 August 2015
  • 9780199698219

2 thoughts on “Shopping in Ancient Rome

  1. says:

    Holleran does an excellent job of analyzing the retail landscape in Rome during the Late Republic and the Principate She reveals the complexity of the retail systems that functioned in Rome including markets fairs tabernae macella street vendors etc and the systemized allocation of specific days for various retail operations or the prohibition thereofRome was a very large city with up to one million inhabitants during the Principate and therefore reuired an enormous amount of food and supplies Since it did not have a technological infrastructure such as factories and mass transit the goods had to be brought to the city in multiple ways These included fresh produce and meat from surrounding farms raw materials from throughout the Republic Empire via ship and rarely overland and finished goods from either in or near Rome or from disparate workshops throughout the Republic Empire Centralization of production was rudimentary certain trades would often locate on specific streets and some wealthy individuals appear to have owned a number of shops which they leased to retailers There was nothing comparable to modern production activities wherein large organizations control the production of merchandize the transportation of such and the selling of the items Even so ancient Rome supplied the necessities to its people and luxuries to the elite for most of its history except in times of famine plague or military issuesThe book is academic in nature; however it is well written and easy to understand Highly recommended


  2. says:

    An extremely well researched and well written study intelligently synthesised and analysed Exemplary


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Shopping in Ancient Rome[PDF / EPUB] Shopping in Ancient Rome Shopping in Ancient Rome provides the first comprehensive account of the retail network of this ancient city an area of commerce that has been largely neglected in previous studies Given the remarkabl Shopping in Ancient Rome provides the first comprehensive account of the retail network of this ancient city an area of commerce that has been largely neglected in previous studies Given the remarkable concentration of consumers in ancient Rome the vast majority of which were entirely reliant on the market for survival a functioning retail trade was vital to the survival of Rome in Shopping in Epub / the late Republic and the PrincipateIn this volume Holleran provides the first systematic account of Rome's retail sector through a comprehensive analysis of the literary legal epigraphic and archaeological evidence together with wide ranging and innovative comparative studies of the distributive trades Investigating the diverse means by which goods were sold to consumers in the city and the critical relationship between retail and broader environmental factors Holleran places Roman retail trade firmly within the wider context of its urban economy In considering the roles played by shops workshops markets fairs auctions street sellers and ambulant vendors in the distribution of goods to the inhabitants of the city the volume sheds new light on the experience of living in the ancient city and explores the retail trade of Rome in its totality.