Essentials of Marketing eBook ¼ Essentials of


  • Paperback
  • 198 pages
  • Essentials of Marketing
  • Michael Colin Cant
  • English
  • 02 June 2016
  • 9780702177699

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Essentials of Marketing[PDF / EPUB] Essentials of Marketing Innovative and up to date marketing strategies are presented in rich detail in this new edition of a successful reference The finer points of consumer behavior product placement and integrated marketi Innovative and up to date marketing strategies are presented in rich detail in this new edition of a successful reference The finer points of consumer behavior product placement and integrated marketing are discussed and illustrated with examples drawn from practical workplace experience A new chapter provides information on planning Essentials of PDF/EPUB or implantation and control in a marketing campaign.